TASK
- Using both Photoshop and Illustrator to create a movie poster, book sleeve, album, or magazine cover that markets a spiritual sentiment or humanist cause that the contemporary world needs more than ever.
- This project should have a complimentary piece done with physical materials. The piece must, at the very least have some design and thematic elements that are related to what is done on the computer. This related element could be color, subject matter, style of lines, texture, and shapes, or movement.
- Good advertising employs fundamental human sentiments and morals as well as simple, harmonious design principles and elements. It will be our task to advertise for the same principles and elements that advertisers employ to promote their own products.
- We live in a capitalist economy and culture. Among other things, a business's success in a capitalist society is dependent upon good advertising. Some of the largest companies in America also have some of the best advertising campaigns in history. Who doesn't know the logos for Ford, Apple, Walmart, Coca Cola, McDonalds, GE, NFL, and Twitter? These company's successful marketing campaigns do not market capitalist principles, but rather they tug at the strings closest to our heart. Coke commercials sing of world peace. Apple wants you to express your truest self. Walmart offers consumers the freedom of choice and access to affordable goods.
REQUIREMENTS & EXPECTATIONS
Computer Project
- Use both photoshop and Illustrator to develop design
- Include text with a font that is unified with the overall design
- Have a unified color palette
- Include color in the background
- Demonstrate some kind of texture
- Place designs and wording in proper spaces to show either movement or stability
- No wasted space, underdeveloped areas, or awkwardly placed designs
- If you are able, incorporate manipulated work from old projects.
- Image can be of any dimension, not just 8.5.x11.
- Images should be saved as .jpegs and emailed to [email protected].
- This must include some element used in your computer project.(e.g., color, subject matter, style, placement, etc).
- This does NOT need to have text although it can if that's part of your design.
- If you are able, incorporate manipulated work from old projects.
- Use a page size of 8.5x11. If you would like, it can also be square (8.5x8.5)
- despite the relatively small design size the image should demonstrate unified composiiton, imaginitave design, and qulaity craftsmanship.
GRADING
Computer Project (100 points)
- Concept
- Technical Ability
- Design Concepts
- Concept
- Technical Ability
- Design Concepts
EXAMPLES